" I have seen god play Cricket. He opens the innings for India".
"If Cricket is a religion then Sachin is its god".
"Commit all your crimes when Sachin is at crease, for even the gods shall be busy watching Cricket".
These are some of the many proverbs that are associated with Sachin, who can now be safely termed as a Legend.
When Don Bradman, who is considered to be the all time best batsman of this world, says to his wife that Sachin reminds him of himself. And when Shane Warne, who happens to be the all time best leg spinner of the world, says that he gets nightmares of Sachin, then there is nothing left for any writer to write about this great cricketer who has troubled the statisticians more than any other batsman of this world.
Recently, this extra ordinary Cricketer received an extra ordinary surprise, when the Indian Air Force decided to decorate him with the honourary rank of Group Captain. This is what an elated Sachin remarked on learning this news:
"It is indeed a great honour that I have been considered for honorary Group Captain in the IAF. As an Indian I am proud to be associated with the dynamic force and I shall do my very best to be brand ambassador for the force".
What separates Sachin from most of the other famous sportsmen of his time, is the fact that he has never let the adulation of the fans get on top of his head. He is as focused on his game today, as he was when he first joined the Indian team as a 16 year old. This man has no private life. Every movement of his; is under constant scrutiny of the fans and the media. His smile can become a news and his missing smile can become a breaking news. Yet, he has never got involved into any unwanted controversy. He has always remained calm and composed in public. He manages his off field life with the same finesse with which he executes his shots in the Cricket field. Sachin is not just a wonderful Cricketer, but also a complete team man and a great patriot. It is no surprise, that when ever he is asked about his records, he stresses more on the performance of the team and victory of the country.
These are exactly the qualities which represent the values and ethos of the Indian Armed Forces. Therefore, the Indian Air Force couldn't have thought of a better person than Sachin for this prestigious post.
Sachin's association with the IAF would be symbiotic for both the parties. No award in Sachin's coffers can match the X factor that is associated with the uniform of the Indian Air Force. Moreover, Sachin is believed to have a fetish for speed. So a chance of sitting in the cockpit of one of IAF's fighter aircrafts and flying at a speed, that is faster than the speed of sound is an opportunity, which Sachin would love to grab with both the hands. As far as IAF is concerned, Sachin would do a world of good to them in terms of Brand Awareness and Brand Association. Just as Amitabh Bachhan's or Shahrukh Khan's endorsement, gives to their fans, a reason to be associated with Himani Navratan Hair Oil, similarly, the sight of Sachin in IAF's uniform, will give to his fans, a reason to be associated with IAF (Brand Association). In the past, there was a sudden increase in the interest of people towards joining the Territorial Army, when kapil Dev and Mohan Lal decided to join the same. Sachin's inclusion in IAF is expected to generate the same excitement and same interest of people towards the IAF (enhanced Brand Awareness).
A gift to Sachin fans:
Watch a very old rare video of a young and a shy Sachin:
Related reading:
5 comments:
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Aur doosri baat pakistaniyo ke khilaaf kuch bhi likha dikha mujhe teri community mein toh teri aise gaand marronga ki.........
Lol. The language used by you is a classic example of the culture of Pakistan. The type of words used by you is nothing but an example of the upbringing which your parents have given you.
I will let your comment remain, so that my Blog readers from all across the world could see the standards of a Pakistani.
chutiye bhenchod saale randi ki aulaad tu ek baar saamne aaja phir bataounga tujhe ki teri kaisi paidaaish. Gaandu bahen ke laude madarchod apni ammi aapa ke dalle ab tujh se randi ka pilla mujhe sikhaeyega
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Is this possible?
@ Anonymous
August 1, 2010 3:49 AM
What type of links do you want to exchange?
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